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The artist gives twenty-five thousand pounds Mercury Prize to small live spaces

The artist accepting the award in his hometown
He won the honor in October in the North East

The star has donated the full amount of his twenty-five thousand pound Mercury Prize winnings to the Music Venues Trust, which works to protect the Britain's grassroots concert spaces.

He was presented with the prize on October 16 as his new release People Watching was chosen as the top album of the past year.

The musician has decided to give the cash to the trust, in acknowledgment of the essential function small stages played in his beginning days.

"As an artist would not have achieved my current career if it weren't for all the performances I played around the area, and elsewhere, when I was just getting going," stated Fender. "These venues are iconic, but they are in difficulty."

From early 2023 onward, over 150 of these locations have ceased operations – roughly 16% of the whole industry in the UK.

In the last year, well-known musicians like Pulp, Coldplay, Katy Perry and Sheeran have all backed the trust in its attempts to support the industry, by adding a minor surcharge to their ticket costs, which benefits local stages.

He also participated, generating in excess of £100,000 on his 2024 arena tour to help numerous grassroots venues across England, Scotland, and Wales.

The money helped locations that were facing imminent closure due to challenges caused by flooding, fire incidents and bereavements, as well as regulatory hurdles, conflicts and neighbor objections.

Some locations received financial assistance in improving facilities and sound and lighting systems that directly benefitted artists and concertgoers.

"The notion that funds from shows in major spaces supports the independent spots, where it kicks off for musicians like me, is just sensible," the star has commented.

The band Pulp performing
Pulp are among the artists who contributed their honor winnings to non-profits

The musician is not the first artist to contribute his award prize money to good deeds.

When the band earned the trophy in the year 1996 for their record the album, lead singer the singer declared that the group would contribute their cash to the organization War Child.

In 2002, rapper and singer she split her award among several charities, such as the NSPCC and a charity for Sickle Cell.

"Additionally, I gave a £1,000 to the center, to their gymnastics class, because I practiced gymnastics when I was growing up and they lacked better apparatus," the artist shared with a publication.

Previously, Ezra Collective donated their winnings to the local youth club that supported their band, as well as other independent music bodies.

And winners that year the group gave their award to a multiple sclerosis charity after a acquaintance was identified with the disease.

"Winning was quite enough," said artist the singer. "The money was the cherry on top but we could do without the bonus, because we had the honor. So our success affected another person's life."

Last week, the MVT announced it had protected a couple of local spots in that region, by bringing them into local control.

The first in that area and The Croft in that location were purchased under the public acquisition scheme, which is backed by Arts Council England and music fans who purchase "shares" in the properties.

LA
Written by

Laura Alexander

Elena Marchetti is a business strategist and writer, specializing in entrepreneurship and leadership.

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